EXTENDING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) MODEL: THE ROLE OF TECHNOLOGY CULTURATION
2016
The Unified Theory of Acceptance and Use of Technology (UTAUT) model has been widely used in
explaining and assessing technology adoption in diverse contexts. However, it does not have
Technology Culturation as one of the constructs. This variable constitutes a prevailing challenge in the
developing world that could affect the adoption of technology in higher institutions of learning. The
concept of Technology Culturation which is a critical factor for the adoption of e-learning tools and
facilities in higher institutions of learning will be analytically examined in this study. The concept of
Technology Culturation says that individuals who had prior exposure to relative technologies like cable
satellites, television, video games, etc. are already tuned in their minds or acculturated to the use of
technology; this concept assumes that this can affect an individual’s acceptance of other ICTs or other
advanced technologies subsequently. This paper would therefore attempt to explore the extension of
UTAUT by integrating Technology Culturation construct into the model that can be used in explaining
or/and assessing the adoption of e-learning tools in higher institutions of learning in Nigeria. To this
end, secondary sources of data such as Text Books, Journals, Magazines and the Internet will be
used for this study. The conceptual framework should be of interest to both researchers and education
administrators/stakeholders in developing nations in terms of planning and policy making.
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