Product characterisation towards personalisation: Learning attributes from unstructured data to reco

We describe a solution to tackle a common set of challenges in e-commerce, which arise from the fact that new products are continually being added to the catalogue. The challenges involve properly personalising the customer experience, forecasting demand and planning the product range. We argue that the foundational piece to solve all of these problems is having consistent and detailed information about each product, which is rarely available or consistent given the multitude of suppliers and types of products. We describe in detail the architecture and methodology implemented at ASOS, one of the world’s largest fashion e-commerce retailers, to tackle this problem. We then show how this quantitative understanding of the products can be leveraged to improve recommendations in a hybrid recommender system approach.