Framing Organization: The Construction of Discourse Among Slovenian Trade Union Officials

e paper focuses on discourse and discourse analysis as a tool for shedding light on the phenomena of trade union recruitment and organization. e author employs discursive data from interviews with numerous trade union o"cials in Slovenia as a means of shedding light on the process of organizational sense-making, identifying the speci#c terms o"cials employ to describe the world of Slovenian trade unionism and trade union organizing. In her analysis, the author argues that age seems to be the most signi#cant factor distinguishing the perspectives among the interviewed o"cials, pointing thus to the signi#cance of generational changes for understanding the challenges to trade union organizing in Slovenia today.