The Push and Pull of Attaining CEO Celebrity: A Media Routines Perspective

Jeffrey B. Lovelace,Jonathan Bundy,Timothy G. Pollock,Donald C. Hambrick

The Push and Pull of Attaining CEO Celebrity: A Media Routines Perspective

2021

Jeffrey B. Lovelace
Jonathan Bundy
Timothy G. Pollock
Donald C. Hambrick

Why do some CEOs become celebrities, while others with seemingly equal accomplishments do not? After two decades of research, far more is known about the substantial consequences of CEO celebrity t...

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Perspective (graphical)
push and pull
Advertising
Sociology

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