Operation modes of electronic business of Japan's Manches Joint-stock company

By introducing the successful transformation of Manches,a well-known Japanese clothing company,shifting to an electronic business corporation from a traditional enterprise,this paper studies how this company has become a dot company and located their markets accurately by taking advantage of its existing resources.In the course of conducting B-C business,Manches has created competitive advantages by reforming its traditional operation modes and reconstructing its original business flow with the integration of value chains.Taking the company as a case,this paper aims at providing some reference to China's traditional enterprises and pushing forward the application and development of electronic business in China.