Social Constructionist and Social Engineer

This chapter follows the times series of the previous chapter. It is not just the scale of the problem that distinguishes one stage from another but also the nature of the problem. When social entrepreneurs try to shift the context in an institutional approach, they have to face some issues previously described in the second part of the book. This case study exemplifies what these issues are, linked to the concept of legitimacy, and the strategies carried out by the social entrepreneur to overcome them.