Can TV programs improve the competitiveness of european seafood products?Exploratory results from the success project

The market of seafood products is characterised by a global demand which is increasing, and expected to further increase in the future. However, under current trade agreement, EU seafood producers are not able to reap the full benefits of the seafood market. The EU H2020 SUCCESS project aims at improving the competitiveness and economic sustainability of the European Seafood sector. A part of the project deals with the understanding of the consumption patterns in different European Countries. Within this context, this contribution aims to start exploring the links between popular cooking shows and seafood consumption patterns. A three stages approach has been followed, including the development of an online questionnaire. Preliminary results indicate that cooking shows seems to encourage the seafood consumption experience.