TV and the iPad: How the Tablet is Redefining the Way We Watch

The tablet computer offers options for streaming TV programming that potentially alters viewing behaviors compared to the traditional television set, yet there is a dearth of research related to this viewing alternative. This study uses a national sample of adult iPad owners to investigate the tablet's role as a TV. The frameworks of continuity-discontinuity, use-diffusion, and attention and absorption to programming are applied to uncover where the tablet fits into the current repertoire of viewing devices, and how individuals are engaging with traditional TV programming through it. Results show that overall, the tablet's functionality as a TV can lead to experiential differences.