A study on affective feeling evaluation for automotive wiper switch based on multiple regression model

Recently, newly launched vehicles have been more luxurious than past cars. Also, these cars will be simultaneously satisfied between functional operation and aspect of affective feelings. Accordingly, when developing auto parts, many suppliers should consider between functional operation and affectiveness for drivers. Affective engineering in nowadays is studied to evaluate driver's affective feeling by parts suppliers. Regarding automotive business trends, emotional feeling studies have been increasing. This study's aim is to analyze operational feeling for wiper switch in automotive combination switch module. According to this study, it's possible to attract design variables to improve feeling based on various factors. Consequently, it's available to confirm feeling improvement through the statistic analysis based on significance probability and measured data of 15 samples. From now on, result of this study will be applied for development of more satisfiable switch after considering evaluation and factors for consumers.