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Situation Factors, Hedonic and Utilitarian Browsing, and Impulse Buying in Mobile Commerce--Model
Situation Factors, Hedonic and Utilitarian Browsing, and Impulse Buying in Mobile Commerce--Model
2021
Xiabing Zheng
Jinqi Men
Feng Yang
Xiuyuan Gong
Keywords:
Mobile commerce
impulse
Advertising
Computer science
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