Federated marketing—A practical approach to export for the smaller company or division

Abstract This paper summarizes the main features of federated marketing of exports. It shows how companies can benefit from these new arrangements at costs which are a fraction of those which would apply going it alone. It gives the background information to recall the main problems of selling goods and services to distant and expensive markets, outlines how these problems have been successfully tackled by Japan and Germany and then develops the main lines of the new methods of federated marketing.