Reading Emotion of Color Environments: Computer Simulations with Self-Reports and Physiological Signals

The affective experience of a color environment has rarely been tested in actual physical settings. In addition to the challenges of manipulating and controlling colors in a real-world setting, an environment with multiple attributes and colors is more difficult to empirically study. Advanced computer graphic technology allows photorealistic representations of an environment, with the ability to control visual attributes and manipulate colors in the environment. Using Kobayashis color image scale (CIS) theory (Kobayashi in Color Res Appl 6:93–107, 1981) [1] and multimodal measures of user experience based on the interaction of emotion and cognition in processing visual messages, this study explores the feasibility of this framework for future research in color emotions. Ultimately, this study aims to support decision makers of commercial and health-care environments with a more reliable and empirical basis for user experience.