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Building customer loyalty program in the Polish life insurance market : case Finlife Towarzystwo Ubezpieczen Na Zycie S.A.
Building customer loyalty program in the Polish life insurance market : case Finlife Towarzystwo Ubezpieczen Na Zycie S.A.
2003
Laura Soininen
Keywords:
Marketing
Business
Loyalty business model
Commerce
life insurance
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