Internet Review Analysis of Foreign Visitors to Regional Cities in Japan

In this paper, we analyzed and examined review data which is in various languages of foreign visitors to a local city where is Hamamatsu city, Shizuoka prefecture, Japan. Target data were in the categories of "hotel" and "tourist spots" in multilingual in Chinese and English. And the word appearance frequency and the result of emotion analysis were obtained from review data by using NLPIR which is a morphological analysis tool. By conducting knowledge discovery, the characteristics and differences of foreign travelers visiting local cities by nationality are clarified. By the method used in this study, local cities can increase the marketing ability to attract foreign tourists.