ECONOMIC POTENTIAL OF CROPS ON THE FOREIGN MARKET

The article substantiates the need to improve the competitiveness of products, which is achieved assuming the use of existing competitive advantages, high quality products that will ensure customer requirements and maintaining economically grounded pricing policy. The indicators characterizing level of competitiveness of products are investigated, the focus is on economic indicators, indicating the level of competitiveness of production. The export and import of grain crops are analyzed, that indicates a steady increase in grain exports, and the rapid decline of its imports. The factors influenced the change of level of competitiveness of the grain are investigated, in particular, the focus is on economic factors. The main group of factors of competitiveness of cereals, namely feasibility, commercial and legal is determined. To assess the competitiveness of domestic grain the indices of relative trade advantages for certain types of grain are calculated. The leaders among the products of plant origin in the structure of foreign trade are determined. It was established that products that are sold in the market and its price is lower than the minimum price of competitors, and provides a profit, have higher price competitiveness. As crops are standardized products, and the market is characterized by a large number of sellers and buyers, the grain market can be defined as the market of pure competition, because competition is quite intense as supply exceeds demand and sellers compete for the buyer's choice of their products. The focus is on the consideration of ecological and economic component of the competitiveness of crop production through the development of a long-term strategy of agricultural development. The main ways of increasing the competitiveness of products, industries and enterprises in a market environment and the European vector of economic development are formed.