How Consumers Process Complex Information Related to Food Biotechnology: The Case of Citrus Greening

Taylor K. Ruth,Joy N. Rumble,Alexa J. Lamm,Jason D. Ellis

How Consumers Process Complex Information Related to Food Biotechnology: The Case of Citrus Greening

2020

Taylor K. Ruth
Joy N. Rumble
Alexa J. Lamm
Jason D. Ellis

The purpose of this study was to understand how consumers process information about different applications of biotechnology in food. The context of this study was the case of citrus greenin...

Keywords:

Business
Greening
food biotechnology
Elaboration likelihood model
Marketing
Information processing
Social judgment theory
process information

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