Discussion on Marketing Strategies of Railway Tour Dedicated Trains

Railway tour dedicated train is a new popular tour product which adapt to market demand,following with the starting of tour market and furious compete from same industry,the marketing way of railway tour dedicated train still existing same problems and need improvement and innovation.Through expounding the origin and development of tour dedicated trains,this paper analyzes the organization and operation status of existing tour dedicated trains,puts forward the suggestions on innovating marketing strategies of the trains,such as improving hardware equipments of the trains,strengthening cooperation with local tour department,integrating and optimizing railway tour resource,optimizing operation scheme of the trains and establishing union of packet train tour,etc.