DESIGN (EDUCATION) MOVES

Design recently turned its attention to the role of emotion, engagement and experience in human-product interaction. This focus requires, first, the designer’s sensitive, empathic understanding of what this attention comprehends, and second, creative skills needed to incorporate this attention in his work. These two designers’ competencies have to be developed. We believe a way of doing this is through movement. That is the starting point for this paper: introducing movement as pivotal for achieving embodiment of these design competencies. In this paper we illustrate the incorporation of movement in design education at the faculty of Industrial Design, TU/e.