The Balanced Scorecard as a new performance measurement and strategymanagement system

The Balanced Scorecard as a new performance measurement and strategy management system has been widely used in U.S.A for about several years. It makes up the shortcomings of traditional financial measurements system, adds up some new indicators that can point out the success drivers for long term development that include financial perspective, customer perspective, internal perspective, innovation and leaning perspective, and it helps managers to turn strategic aims into opcrational measurements. This essay mainly discusses about the concept of Balanced Scorecard including its origin, its features, its structure and application and its developing trend.