Heritage Tourism in Rural Areas: Challenges for Improving Socio-economic Impacts

Many developing countries seek to utilize cultural heritage sites as resources for socio-economic development through heritage tourism. When rural area is the context of heritage tourism, effort is needed to establish linkages between tourism and the local economy by addressing the following issues: lack of skilled human resources, capital, access to credits, and other assistance; leakages; and dominance of urban players. This paper examines the impacts of heritage tourism on rural livelihoods using Borobudur in Central Java, Indonesia, as the case study. Further, it proposes rural industry promotion as one of the ways to establishing better linkages to tourism.