Brand Positioning of Chinese Basketball League

It is generally believed that a clear brand position is one of the basis for a brand marketing,while in the development of Chinese Basketball League,the brand position seems to be ambiguous,which contributes to the false strategy and inaccurate marketing direction.Based on the typical process of brand identity positioning and with the characteristic of Chinese Basketball League being considered,it has been concluded that the brand position of CBA is:to offer the best match atmosphere and spirit enjoyment for those young people with the middle-class financial status.Therefore,to make the CBA an outstanding one,it is recommended that measures be taken from the following ways:the first is to reinforce CBA's attraction to the consumers;the second is to improve the various experiencing elements of CBA,so as to reinforce the brand position of CBA,making it distinguished among various sport brand and the first choice to be done by the consumers.