Research on Localization Strategy of MCN Short Video

MCN (multi-channel network) is the product form of multi-channel network. It was born in 2009 on the YouTube video platform in the United States. In 2013, the new film was introduced to China and launched in 2015. The market environment of China is different from that of the United States. The MCN model has traveled across the ocean to China, and a series of changes have taken place in the soil of China. This paper aims to clarify the development and evolution of the new concept of MCN in China, as well as the problems and countermeasures in the process of localization.