Design ofOpen APIsforPersonalizedIPTVService

With thebroadcasting andnetwork convergences, IPTVwhichisabroadcasting service using IPnetwork, becomes popular asanewbusiness model. TheIPTVservice supports the user-interactive andpersonalized broadcasting service. However, itisdifficult toservetheIPTVservices totheuniversal user terminals intheheterogeneous networkenvironment. Inthis paper,we studytheservice scenarios forthepersonalized broadcasting services underopennetworkenvironments and extend theParlay X Web service structure forthepersonalized EPG,NDR andTarget Advertisement services fromtheservice scenarios. Forthese threeservices, wespecify OpenAPIsbased onParlay X foropennetwork environments. Basedonthese open network environments forthepersonalized broadcasting services, itispossible toprovide newbusiness modeltothenetwork operators, toreduce theduplicable investment innewbusiness bydefining theroles ofeachservice provider andtodevelop the variousand inventive services throughthethirdparty application service. We alsoimplement theprototype system for OpenAPIsbasedon theextended ParlayX Web service structure whicharenamedpersonalized EPG,NDR andTarget Advertisement. 2 z 7~~~~(6