Exploring Location-Based Augmented Reality Experience in Museums

Augmented reality and beacon technology have gradually attracted considerable attention as the technology has matured, and is now applied in many areas, including museums. This study uses AR and beacons to develop a new museum tour guide app and then design the content and functions of the app based on media richness theory. The tour guide app is expected to provide immediate information guiding service and various education and entertainment functions that are more interactive. Finally, the present study measured the usability of the system by a mobile-specific heuristic evaluation checklist.