PRoCESSo DE INoVAÇÃo EM EMPRESAS BRASILEIRAS DE CAPITAL ABERTo INNoVATIoN PRoCESS IN oPEN CAPITAL BRAZILIAN CoMPANIES

This study aims to identify the innovation process used by the open capital Brazilian companies and establish a ranking of the potentially innovative ones. For this, a questionnaire was sent to 484 companies with shares traded in Bovespa, receiving a response from 22. The innovation process is based on the model of Barrett and Sexton (2006). A summary of the results is presented below. (i) Organizational Capabilities – 95.5% answered that they have incentives for innovation activities and 68.2% reported having procedures for all services. The leadership has a facilitator role encouraging the initiative (86.4%) and promotes the maintenance of the group relationship (72.7%). Value risk taking, even through failures and prioritize the learning and experimenting new ideas. (ii) Background of the innovation – reveals aspects of the capacity (internal) or (external). Of the respondents, 59.1% developed internal activities of continuing P & D. Training to innovate is present in a continuous or occasional basis in 81.8% of the companies. The respondents characterize the economic environment as dynamic and the majority purchased software and equipments. In only 12 opportunities was a reference to obtaining patents as innovation protection measure. (iii) Focus of innovation – the majority of the companies mentioned process or product innovation. Rewards are offered when the objectives are met and it is brought to attention when this does not occur. (iv) Highlighted performance – the innovations achieved the expectations and created effects. The relevant benefits noticed were: improvement in quality of goods and services, increase of market share, increase of goods and services, and increase of productive capacity.