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Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors
Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors
2019
Shaojung Sharon Wang
Hsuan‐Yi Chou
Keywords:
Social psychology
Moderation
Advertising
Psychology
Happiness
context factors
Correction
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