Break the curve : the entrepreneur's blueprint for small business success

Part I The basics of entrepreneurship: introduction - everyone is an entrepreneur following your passion - choosing your business concept no entrepreneur is an island - finding the right people the business plan - the entrepreneur's treasure map. Part II Preparing the business plan: marketing research - investigating your business concept marketing analysis - defining your target market developing your marketing plan business and tax law basics - choosing your form of organization advanced business law - avoiding the courthouse, intellectual property and other important legal issues introduction to accounting - accounting can be fun accounting fundamentals - pro forma financials and other important calculations advanced accounting - financial analysis finance fundamentals - equity vs debt advanced finance - your banker and beyond putting it all together - your business plan. Part III Beyond the business plan other market entry strategies - franchising and buying a business self management fundamentals - strategies for personal excellence technology basics - get powered up now! looking beyond the business - estate planning and your exit strategies.