Liquid crystal display device and method of driving liquid crystal display device

A liquid crystal display device, comprising: a liquid crystal panel; and a driving unit configured to drive the liquid crystal panel. The liquid crystal panel comprising: a plurality of scan lines, a plurality of signal lines and a plurality of pixels. A plurality of scan lines extending in a first direction, a plurality of signal lines extending in a second direction. A plurality of pixels are disposed at positions in the plurality of scanning lines and a plurality of signal lines intersect. And a plurality of pixels included in one pixel along a plurality of scanning lines arranged to have the same color. The drive unit comprises: a plurality of amplifiers, which is configured to drive a plurality of signal lines. The drive unit controls the plurality of time division of each amplifier, such that the first scan line selection period in a first period, each of the plurality of driver amplifiers in the plurality of pixels connected to one scanning line of the plurality of scanning lines a set of pixels, a scanning line selection period in a second period, a driving scanning lines connected to the pixels of the second group.