Trip Attraction Model of 4 in 1 Shopping Center Concept for Sustainable Development in Semarang City

One of sustainable development strategies is predict the future to anticipate the impact of the development. The rise of retail development has encouraged retail companies to innovate marketing concept. Allocation multi use commercial activity in one location is the 4 in 1 concept on Transmart. This retail development will affect the increase in the number of trips. One of the goals of planning is to minimize problems in the future. This can be done by modeling to predict the impact of development to implement sustainable development concept. The purpose of this study is to make a trip attraction model in shopping centers with a concept of 4 in 1. The method used in this study is trip rate and multiple linear regression model. The results of this study are trip rate and multiple regression linear model. The model of trip attraction arranged from the equation y = 0.005 + 0.263x1 + 0.186x2 + 0.087x3-0.061x4, where y is the total trip rate depending on the trip rate area (x1) 0.263, trip rate for dining area (x2 ) 0.186, the trip activity area play (x3) 0.087, the trip activity area watching rate (x4) - 0.061 with R-Square value (R2) 100%. This model can estimate the amount of travel attraction and anticipate traffic problems caused by the construction of similar shopping centers with different configuration areas of activity.