IS RURAL MARKETING A BOON TO INDIAN MARKETERS

Rural India is an evolving concept and with Improvement in infrastructure and reach, promises a bright future for those intending to go rural. Rural India is going to become a biggest market of the world in the near future and it is transforming like anything. Rural marketing as an emerging trend is about to explore possibilities in the rural India. . It is much more than selling and delivering consumers’ satisfaction. It is a visit to the 75 crores people residing in the villages of India where they have hope, aspirations needs and potential. Because of change in the rural market environment, its market profile is changing and people are changing themselves. Ultimately, their needs and