Study on privacy setting acceptance of the drivers for the data utilization on the car

Our research focuses privacy problem on data utilization of the connected car. In this paper, we discuss the user's acceptance of the privacy setting for the data utilization on the connected car based on our previous qualitative survey. That quantitative survey was based on the hypotheses that three factors “Consent form”, “On/Off function”, and “Style of provision” shows strong effectiveness to the privacy setting acceptance of the drivers for the data utilization on the car. In the quantitative survey, scenarios and use-cases based on the three factors had been presented to respondents. As a result of analyzing the answers of the respondents, we display “Consent form” as a more important factor than others. In addition, we show the analysis results of the answers to use-case based questions. The results revealed as the most effective use-case was one strongly related to personal preference