INCREASING INTERNATIONAL COMPETITIVENESS OF SMALL BUSINESS ENTERPRISES

The article considers the main problems and directions of ensuring the international competitiveness of small businesses in the context of globalization. Today, the development of market relations creates a situation of pronounced competitive tension in almost all areas of business and for all forms of entrepreneurship, which requires adjustment of marketing strategy in order to purposefully strengthen the competitive position of Ukrainian small businesses in internationalization and create and use sustainable strategic advantages. competitive and tense marketing environment of the modern international market. The management of enterprises, realizing that it works in an internationalized market, thinks about the possibility of creating specific strategic advantages and original strategies that would contribute to the formation of a powerful potential for further production and commercial development of small enterprises. The analysis of competitive opportunities of Ukrainian enterprises must meet the requirements of strengthening international market positions and be carried out in terms of: definition of tasks and maturity of competitive behavior of subjects of competition; coordination of parameters of competitiveness at the level of product, company and country (region) and substantiation of international priorities of competition; construction of industry clusters to support the competitive position of individual enterprises; assessment of possible competitive risks based on the analysis of external and internal competition factors. Environmental factors determine opportunities, and the company creates the specifics of its own competitive behavior, assessing the level of competition in the industry, the presence of indirect competitors, the popularity of substitute products, the dominant methods of competition.