Reversal of influence: decrease of innovator's influence under information diversification

Recently, with the advance of information technologies, the amount of available information has increased exponentially. This has a great influence on individual acts because information is quite important for decision making and value judgment. In this paper, we propose a model of information diffusion considering information diversification and investigating its impact. In particular, we focus on the influence of innovators. Contrary to the results of preceding studies, our results reveal that a new phenomenon called "reversal of influence" emerges under information diversification.