E-Commerce interfering with Privacy: Perceived Risks and Security issues with Techno-policy outcomes

Privacy with the alignment to the individual’s prerogative harvests with the legal protection and socio-legal attributes that are majorly connected with the freedom and choice of life that needs to be unmingled without slightest external interferences or unwarranted observance. In the present paper, privacy risks are associated with the e-commerce platforms and by the time we attain an unfettered check over privacy violations or third-party control on these e-commerce entities, there should be a decisive movement prolonged towards securing the possible means to curb the privacy violations. It is very likely that the privacy could be subjective or context drove which could be put in the words as “contextual integrity” and what information is shared (appropriateness) with reference to a context and how far the revelation of such consumer data is streamed (flow or distribution) in a context could be a defining line for privacy, especially when privacy seems to be intertwined with the transparency. The paper examines the challenges that the privacy tends to present before economies, in a very generalized sense of its effect on social turf and particularly on side of risk attributes that e-commerce serves towards privacy creating privacy perils. The banking industry and its effect on the e-commerce transition with relative privacy checks have also been briefly touched upon, seeming the strong and indissoluble knot between them. The paper also analyses the constructed term “Behavioural Mapping” that presents an approach over effect on customers when behavioural attributes collected by e-commerce are misused while also reaching towards the effect of customer response towards the e-business practices. The paper has given due approach towards the regulatory and security-related issues while examining the approach towards perceived privacy among customers along with several other factors such as trust, integrity etc. It is duly noted that the security being itself an independent factor affected by e-privacy and effector as well, however, is relatively analysed with privacy in many places due to their proximate relation in respect to e-commerce- an exponent duly explained and satisfied in the present paper. Privacy enhancing technologies, privacy seals, trust certificate and assurances have been suggested as the near possible solution to minimize privacy risk at e-commerce platforms, while also there has been a suggestive realm left open to encounter giant e-commerce houses to build safety mechanism apart from governmental regulation and support, while also making possible room for developing and accessing technological infrastructure for others in business for measuring and reducing the perceived privacy risk in e-business platforms.