Research on the information dissemination mechanisms of weibo in scale-free networks

Abstract Weibo is a popular social medium nowadays, and they have a large number of users. The release of information about enterprise development and products on official weibo is an important way for businesses to carry out online marketing. Improved business income depends largely on the result of information dissemination, which can be measured by readers forwarding behavior. In this paper, based on a BA scale-free network and SIRS propagation model, a dissemination model of weibo information in a scale-free network is constructed. The influence of each parameter on information transmission is analyzed by numerical simulation. The research results provide a reference for businesses using weibo for marketing and the management of rumors in social media.