Adaptive Learning Routines and Time in Strategic Decision-Making Processes in Emerging Markets

This paper attempts to map out the learning routines of organizations in adapting their decision-making processes to the emerging market environment of China. The ability to increase the speed and quality of learning through conscious exploitation of learning routines would bring about better performance faster and hence would be of strategic importance to the firm. The findings have shown that this can be achieved through improving the efficiency of learning routines, e.g. through intentional learning, the employment of experienced decision-making agents, or better timing of actions and interventions. Strategic time concepts are found to be extremely relevant.