Value deliverance in virtual world environments

This study unlocks a multi-team approach to building virtual worlds (VWs) gamified software solutions for business. It merges psychology, marketing, management, social and information technology approaches, and adopts a design science research methodology (DSRM) macro approach with embedded iterative feedback actioning framed around a time-lined value-deliverance artifact. This approach ensures a consistency in consumer focus, whilst delivering the business-specific project requirements, within reality-framed, gamified, experiential learning situations and changeable environment components.