The impact of blockchain on media: Take Bilibili as an example

In the Internet era, high-quality original content often faces the problem of being stolen and plagiarized. As one of the largest user content production communities in China, copyright protection has become a huge problem for content creators in www.Billblll.com (Hereinafter referred to as ‘Bilibili’). The characteristics of Blockchain technology is decentralization, non-tampering and traceability, which can help the platform to ensure efficient and reliable content confirmation, and escort the copyright management of creators. This article is going to explore the copyright protection of original content of Bilibili and the feasibility of the future business model of Bilibili under blockchain technology.