Sustentabilidad y comportamiento del consumidor socialmente responsable

espanolEl consumo sustentable ha motivado el desarrollo de investigaciones que procuran develar estrategias que permitan la concienciacion de las corresponsabilidades frente a la decision de compra. Esta investigacion analiza las practicas de consumo sustentable socialmente responsable en los habitantes de la comuna cabecera de la Provincia de Punilla, Region de Nuble, Chile. Para lo cual se aplico un cuestionario a una muestra no probabilistica, mediante la tecnica bola de nieve. El analisis se realizo a traves de criterios de evaluacion, aglutinando a la mayoria de los consumidores en comprometidos, debido al cuidado de recursos y planificacion de sus compras. EnglishThe sustainable consumption has motivated the development of researches that seek to reveal strategies that allow the awareness of the co-responsibilities in front of the purchase decision. This research analyzes the practices of socially responsible sustainable consumption in the inhabitants of the commune head of the Province of Punilla, Nuble Region, Chile. For which a questionnaire was applied to a nonprobabilistic sample, using the snowball technique. The analysis was carried out through evaluation criteria, bringing together the majority of consumers who are committed, due to the care of resources and the planning of their purchases