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A Multi‐Stage, Multi‐Process Analysis of Consumer Judgment: A Selective Review and Conceptual Framework
A Multi‐Stage, Multi‐Process Analysis of Consumer Judgment: A Selective Review and Conceptual Framework
2020
Robert S. Wyer
Frank R. Kardes
Keywords:
process analysis
Management science
Marketing
Psychology
Conceptual framework
Social psychology
Cognitive science
Social cognition
Information processing
Correction
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