MEMBANGUN CITY BRANDING MELALUI SOLO BATIK CARNIVAL

City branding is an ejfort to establish the identity of a city. ldentiql is a construction. a consequence of B process of interaction between people, institutions, and praxis in social life; o place/region which bring: its uniqueness and may appear difierently from its competitors not only in slogans or tagline but also in its ability to ofier something which is unique and dtflerenl, crystallized as a strong identity in the customers‘ perception. Solo Batik Carnival is a creative industry that produces “symbolic goods ” in the form of ideas, experiences, and images. The event is hold as on effort to construct the image which represents the city of Solo as a city of Batik and makes the city of Solo a marketable city. Thus, SBC has a dual function. Apan from an attempt to potent batik culturally and oflirm brand Solo as the City of Batik, SBC also can function as a showroom or storefront that oflers a unique batik Solo as a unique selling proposition so that it can be used as a tourism pmmotion event of the city of Solo in national and international scale. Keywords: Solo Batik Carnival, City Branding, Identity