University Social Responsibility in the Organizational Happiness Management

2020 
espanolLa responsabilidad social ha adquirido hoy un lugar importante ante la sociedad; esto no escapa a las organizaciones, sea cual sea su naturaleza. La Universidad, como organizacion social, debe buscar un lugar muy estable en esta area, ya que el objetivo final de la responsabilidad es el bien comun. En este tono, este articulo pretende identificar teoricamente como se puede hacer desde las organizaciones universitarias y la responsabilidad social que se deriva de ellas la gestion de la felicidad organizacional. La revision sistematica de documentos y el analisis hermeneutico constituyeron el metodo, que nos permitio reflexionar sobre la practica universitaria diaria. Para ser coherente con el contexto, se debe desarrollar un compromiso ontologico y axiologico desde la universidad hacia las demandas sociales que lo rodean, resultando en altos niveles de motivacion, que se benefician de las actividades cotidianas, asi como de dinamicas de trabajo individuales y grupales mas productivas. EnglishSocial responsibility today has acquired a significant place before society; this does not escape organizations, whatever their nature. The university, as a social organization, must seek a very stable position in this area since the ultimate goal of responsibility is the common good. In this tonic, this article intends to identify theoretically how from the university organizations, and the social responsibility that derives from them, management of organizational happiness can be done. The systematic review of documents and hermeneutical analysis constituted the method, which allowed us to reflect on everyday university practice. For being consistent with the context, an ontological and axiological commitment must be developed from the university towards the social demands that surround it. Resulting in high levels of motivation. Which benefit from day-to-day activities, as well as more productive individual and group work dynamics.
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