Electronic Word of Mouth (e-WOM) e escolha do destino turístico por pessoa com deficiência ou mobilidade reduzida (PcDMr)

Objective of the study: To analyze the impact of e-WOM  on the choice of tourist destination for people with disabilities or reduced mobility (PcDMr). Methodology / approach: This is an explanatory study; deductive and quantitative with the use of a non-probabilistic sample for convenience, with 128 people with disabilities or reduced mobility. Data analysis was performed with the aid of SPSS Statistics software version 25. Descriptive statistics methods were used for data analysis. Analysis of the T-Test and correlation between variables. Originality / Relevance: Academic studies on the use of existing e-WOM Existing academic studies on the use of e-WOM  do not address its use by people with disabilities or reduced mobility. The academic relevance is given the growth of the accessible tourism market and the need to understand better the habits of this segment. Main results: It was observed that the majority of respondents with disabilities or reduced mobility travel accompanied and at least once a year. As for the destination's accessibility, for PcDMr tourists it has influence or can influence the choice of tourist destination. Regarding the use of social networks, most respondents PwDMr use them, having found an important correlation between the use of social networks and their influence on the choice of destination, and, comparing the results of the PcDMr group with that of people without disabilities (PsD), there was a smaller correlation of these. Finally, the influence of E-WOM  in the choice of tourist destination was verified. Theoretical / methodological contributions: presents the constructs and variables of accessible tourism and e-WOM  and the internet use by the tourist PcDMr, and how it affects the choice of tourist destination by PcDMr. Social / Management Contributions: Enables market analysts, marketing professionals, government, (business)and tourism researchers to develop effective actions to serve the tourist PcDMr businessmen and researchers in the field of tourism to develop effective actions to assist tourists PcDMr.