The analysis of macro-environment for the pork meat industry from Romania

Abstract For the realization of this study we used PESTEc analysis of the external environment (politico-legal, economic, social and technological) in order to highlight the opportunities which can lead to a higher efficiency of the economic activity or the threats represented by the potential impediments which could prevent the development of the economic activity of the studied company. The study was realized on a company which has as activity the raising of porcine, but due to confidentiality reasons we will not divulge its name. Keywords :industry , macro-environment,  meat, pork