MID [Marketing in Dentistry]: A Cross Sectional Study

Background: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Aim: To examine the attitudes of dental practitioners on the issue of marketing strategies in Nagpur, Maharashtra India. Materials and methods: A descriptive cross-sectional survey was conducted among 100 dental practitioners in Nagpur city. Chi-square test was used to determine the association of independent variables with each of the main outcome of interest. Results: The results of the current study depict that majority of the dentist believe in concept of marketing and the dentist with practice below 3 years favoured marketing as a tool which was found to be statistically significant p=0.0005 and p=0.0001 respectively. Conclusion: Nearly equal number of practitioners agreed and disagreed on issue of whether marketing may make dentistry seem more like a trade than health care service.