The rise of corporate retailing and the impacts on small‐scale retailing: the survival strategies of Kirana stores and informal street vendors in Durgapur, India

In many developing world economies in recent years, the state has been seen to encourage neoliberal economic expansion policies. This has involved both large‐scale foreign corporations and sometimes large‐scale domestic corporations. Many studies have discussed the new landscapes of economic hardship and the impacts on small businesses. The aim of this paper is to argue that the impacts on small traders are in fact more complex and varied than usually appears in the literature. The research was conducted in the industrial city of Durgapur in the Bardhaman district of West Bengal, India. First it is argued that the impact has been greatest on the ‘kirana’ owners, operating small convenience type stores with legalized trading arrangements and fixed premises. On the other hand, the street vendors (often unlicensed and having no fixed premises) seem not to be affected in terms of customer loss and indeed could be seen to be doing well against the backcloth of neoliberal expansion. In fact we argue that the growth in the number of street vendors provides as much of a threat to future livelihoods for traditional kirana owners as the growth of large corporations itself.