Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces

Stephan Ludwig,Dennis Herhausen,Dhruv Grewal,Liliana L. Bove,Sabine Benoit,Ko de Ruyter,Peter J. Urwin

Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces

2021

Stephan Ludwig
Dennis Herhausen
Dhruv Grewal
Liliana L. Bove
Sabine Benoit
Ko de Ruyter
Peter J. Urwin

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions by text-based messages. Informational asymmetries thus arise that can lead to ...

Keywords:

gig economy
Business
Commerce

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