Forgive me Father for I have Thinned: surveilling the bio-citizen through Twitter

The Biggest Loser (TBL) is a reality weight-loss television show that aims to address the notion of an ‘obesity epidemic’ by instructing viewers about how to be responsible for their own health. The popular American show, produced by the National Broadcasting Company, has become a televised confessional for contestants, whereby participants are asked to reflect on their health struggles and express general disgust, disappointment and/or hope about their changing physical state. This study observes that many viewers take their cue from the contestants and use social media to confess their own health sins and ask for redemption. The goal of this study was to provide insight into how viewers of TBL make sense of and interact with the information (re)produced by the television show by analysing viewer engagement through Twitter. Drawing on the work of Michel Foucault, the authors argue that Twitter facilitates the ability to create a public record of personal transgressions, obedience and transformation, whic...