FACTORS INFLUENCING CUSTOMERS TO ORDER THE FOOD ONLINE

ON-line food ordering could be a method wherever a customer seek for a eating place and filter with the offered things, cuisines so put order by various application within the mobile. Technology played a serious role in introduction and advancement of mobile food Apps. Zomato, Swiggy, Foodpanda, Ubereats, Fasoos, etc. are foremost and regularly used apps by the customer. Mobile food Apps have tie-ups with several restaurants and act as a bridge between restaurants and people. During this study, our main focus was to check the factors influencing the customers to order the food on-line. During this analysis paper, 2 objectives were set for study. The primary one was to check the factors influencing the customers to order the food on-line and therefore the alternative one was to understand the pros and cons of on-line food ordering applications. To analyze these objectives, secondary information was accustomed to gather the knowledge. it absolutely was found that there are several factors that influence customers to order the food on-line like convenient to use, simple payment strategies, variety of food and restaurants, delivery time, customer services, etc. it absolutely was additionally found that there are some pros such as: flexibility, easy access, GPS, real time chase, loyalty, order customization, marketing and a few cons such as: Deliverymen place themselves at risk, addiction, juggling with health problems, waste of cash etc.