The Effect of Economic and Social Satisfaction on Partner Trust

In the B2B research literature both perceived value from a relationship with a partner and satisfaction from the relationship over time have been viewed as playing important roles in improving loyalty intentions (Johnson et al. 2006), behavioral intentions (Mittal et al. 1999, 2001), and trust (Friman et al. 2002; Selnes 1998; Ulaga and Eggert 2006). Since extant research predominantly provides a cross-sectional understanding of customer satisfaction (e.g., Geyskens and Steenkamp 2000; Johnson et al. 2006), the present study aims to bolster this literature by investigating customer satisfaction from a longitudinal perspective.